The transaction is part of Paulig’s strategy to sharpen focus on the World Foods and Tex Mex categories that drive the company’s long‑term growth.
Founded in 1940, the Risenta brand has a long heritage and today offers a broad range of products sold on the Swedish market, including seeds and kernels, specialty flours and breakfast products. Over the years, the brand has become a well‑known name among Swedish consumers. The Risenta brand has been part of Paulig since 2015.
The transaction includes the Risenta brand, intellectual property and business. The completion will be followed by the transfer of production lines, raw materials and packaging materials later in 2026. The transaction does not include the transfer of Paulig or Santa Maria AB employees.
Read the original announcement on the link below:
Media contact
Nils Sjöberg
Head of Corporate Communications, Paulig
nils.sjoberg@paulig.com
+46 70 085 24 11
About Paulig:
Paulig is an international food and beverage company, growing a new, sustainable food culture – one that is good for both people and the planet. Paulig provides Tex Mex, snacks, coffees, world foods and spices. The company's brands include Santa Maria, Paulig, Conimex, Poco Loco and Zanuy, among others. Paulig also manufactures products for its private label and industry customers. In 2025, the company’s sales amounted to approximately EUR 1.39 billion. Paulig was founded in 1876 and is 100% owned by the Paulig family. The company has 2,700 employees in 13 countries united by the purpose "For a life full of flavour". www.pauliggroup.com
About Midsona:
Midsona develops and markets strong brands within health and well-being, with products that help people live a healthier and more sustainable life, with an increased understanding of the origin of the raw material and with transparency as to the content. The Midsona share is listed on Nasdaq Stockholm. For more information www.midsona.com
