Founded in 1940, the Risenta brand has a long heritage and today offers a broad range of products sold on the Swedish market, including seeds and kernels, specialty flours and breakfast products. Over the years, the brand has become a well‑known name among Swedish consumers. The Risenta brand has been part of Paulig since 2015.
“Paulig’s growth and results are primarily driven by World Foods and Tex Mex, and this is where our ambition lies going forward. Selling Risenta allows us to further sharpen our focus, while ensuring that the loved Risenta brand continues to develop where the strategic fit is strong”, says Lenita Ingelin, SVP Branded Business Area at Paulig.
Midsona is a Swedish consumer goods group operating in Europe that develops and markets brands within health and well‑being, with a focus on sustainability. The acquisition of Risenta strengthens Midsona’s existing offering and supports its growth ambitions.
“Risenta is a well‑established brand with strong consumer recognition and a clear positioning. We see a strong strategic fit with our portfolio and are confident that Risenta will continue to develop and grow as part of Midsona”, says Henrik Hjalmarsson, President and CEO at Midsona.
The transaction includes the Risenta brand, intellectual property, business and related production lines. The parties will work closely together during the transition period to ensure continuity for customers and partners. The transaction does not include the transfer of Paulig or Santa Maria AB employees.
The completion of the transaction is subject to approval from the Swedish Inspectorate of Strategic Products.
Media contact
Nils Sjöberg
Head of Corporate Communications, Paulig
nils.sjoberg@paulig.com
+46 70 085 24 11
About Paulig:
Paulig is an international food and beverage company, growing a new, sustainable food culture – one that is good for both people and the planet. Paulig provides Tex Mex, snacks, coffees, world foods and spices. The company's brands include Santa Maria, Paulig, Conimex, Risenta, Poco Loco and Zanuy, among others. Paulig also manufactures products for its private label and industry customers. In 2025, the company’s sales amounted to approximately EUR 1.39 billion. Paulig was founded in 1876 and is 100% owned by the Paulig family. The company has 2,700 employees in 13 countries united by the purpose "For a life full of flavour". www.pauliggroup.com
About Midsona:
Midsona develops and markets strong brands within health and well-being, with products that help people live a healthier and more sustainable life, with an increased understanding of the origin of the raw material and with transparency as to the content. The Midsona share is listed on Nasdaq Stockholm. For more information www.midsona.com
