14.5.2024 Press release

Paulig is one of the first coffee companies in the world to bring the easy-open recyclable vacuum coffee packaging to retail stores in Finland and Estonia. This achievement is enabled by Paulig’s 25 MEUR investment in new packaging lines and palletizing cells at its CarbonNeutral® certified Vuosaari Roastery in Helsinki, Finland, as announced in 2022.


Paulig has been investing in new packaging lines at CarbonNeutral® certified Vuosaari Roastery. Starting from this spring, one third of 500-gram coffee packaging units will be produced on a new line at the roastery. Coffee packages that are manufactured on the new packaging line are easy to open without scissors as before. In addition, the new, longer resealing tape helps to reseal the coffee packaging.

Recyclable coffee packing supports Paulig's goal to have all packaging recyclable by the end of 2025.

"Most of our coffees are sold in vacuum packaging. The launch of the recyclable coffee packaging will help us to achieve our ambitious sustainability goals", says Kati Randell, R&D Manager for packaging at Paulig. She continues:

"As a frontrunner in sustainability, we are now one of the first coffee companies in the world to bring the easy-open recyclable vacuum packaging to coffee lovers. Recyclable vacuum packaging has been developed for many years. It has required research and development, investments into our production and over 100 tests by both us and our partners.”

Recyclable Paulig coffee packaging available in Finland and Estonia
The new Paulig recyclable vacuum packaging will be available to consumers in Finland and Estonia from this spring onwards on a few of Paulig's products, such as Paulig Mundo Original and Paulig Café New York vacuum packaging.

The new packaging is recognizable by the white inside and can still be sorted for plastic collection. From the outside, the packaging looks the same as before.

Did you know this about recyclable vacuum packaging?

  • Recyclability refers to the reuse of packaging waste material. Recyclable packaging supports the circular economy by enabling packaging to be turned into new products or materials.
  • Close to 20% less packaging material compared to the previous packaging.
  • The inside of the coffee packaging is white.
  • Sort coffee packaging as plastic like before!

Read more about our new recyclable packaging: https://www.paulig.com

Read more about our sustainability work: www.pauliggroup.com/sustainability

Further information and interview requests: 
Pirjo Hästbacka, Communications Manager, Paulig
+358 50 356 8359, communications@paulig.com

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