“Sanitex has a strong HoReCa, Office & Vending segment coverage in Latvia and this change will give Sanitex and Paulig a possibility to offer OOH customers an even wider assortment, services and development prospect. We want to thank our Latvia Out-of-Home Coffee team for their hard work and strong commitment to developing the coffee culture in Latvia,” says Marta Piigli, Commercial Director, Out-of-Home Baltics at Paulig.
“We are confident that Sanitex will continue to deliver high value service and meaningful coffee moments in the Latvian Out-of-Home market. Paulig Out-of-Home Latvia will focus on driving growth in its main product categories Tex Mex, Spices and Snacks in the future, says Margarita Alabjeva-Vaišla, Country Sales Manager Out of Home, Paulig Latvia SIA.
Kārlis Ābele, Member of the Board of Sanitex, emphasises that more than 20 years of trust and partnership have always helped to find new opportunities for cooperation. “Paulig Out of Home's business knowledge in coffee combined with our experience, strong sales and support teams and wide range of products, gives this cooperation new opportunities.”
Sanitex specialises in each of the business segments, successfully separating them into different sales divisions: HoReCa supply segment served by Promo Food Service and the office supply segment served by Officeday. This approach allows us to focus on the needs of the individual customer, as the requirements differ in these segments - from the assortment to the service required.
On behalf of the company, Kārlis Ābele is expressing excitement for long and valuable cooperation and is very pleased to take the new opportunity of cooperation expansion! “We are committed to work by the highest standards so that client and consumer desire for coffee increases and is always served in the best possible way!”
Contact person for media enquiries:
Margarita Alabjeva-Vaišla, Country Sales Manager Out of Home, Paulig Latvia SIA
Sanitex is the largest wholesale, distribution and logistics company in Latvia. Company serves more than 35 000 customers in all Baltic States. Paulig and Sanitex have a long-term partnership and Sanitex is Paulig’s distributor for food category products in Latvia.
Paulig is a family-owned food and beverage company, growing a new, sustainable food culture – one that is good for both people and the planet. Paulig provides all things tasty; coffees and beverages, Tex Mex and spices, snacks and plant-based choices. The company's brands are Paulig, Santa Maria, Risenta and Poco Loco. Paulig’s sales amounted to EUR 966 million in 2021. The company has 2,300 passionate employees in 13 different countries working around the purpose For a life full of flavour.